Minocqua, known as the “Island City”, as it is completely surrounded by the waters of Lake Minocqua. Minocqua’s name is said to be derived from the Chippewa Indian word “Ninocqua” meaning “noon day rest”. The Indians used to rest on the Island of Minocqua on their journeys. Just west of the area is the Chippewa Indian Reservation of Lac du Flambeau with various attractions that depict the traditional Native American lifestyle.

Minocqua, located in the northwest corner of Oneida County, was organized and obtained Township status on March 13, 1889. Minocqua has an approximate year-round population of 4,821, and is the largest township in the northern half of the country. Minocqua’s major industry is tourism and the population nearly quadruples in the summer months.

Downtown Minocqua is particularly popular for the shop-a-holic. A favorite among many is Gaslight Square, an indoor mall featuring specialty gift shops on the main level, antiques on the upper level, and indoor adventure park for kids in the lower level. The Olde Boardwalk Shoppes, Hwy 70 West, and Hwy 47 districts and numerous other “tucked away” shops are not to be missed.

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